Getting
the House Ready to Sell
Introduction
When conversing with
Realtors, you will often find that when they
talk to you about buying real estate, they
will refer to your purchase as a "home." Yet
if you are selling property, they will often
refer to it as a "house." There is a reason
for this. Buying real estate is often an emotional
decision, but when selling real estate you
need to remove emotion from the equation.
You need to think of
your house as a marketable commodity. Property.
Real estate. Your goal is to get others to
see it as their potential home, not yours.
If you do not consciously make this decision,
you can inadvertently create a situation where
it takes longer to sell your property.
The first step in getting
your home ready to sell is to "de-personalize"
it.
De-Personalize the
Property
The reason you want
to "de-personalize" your home is because you
want buyers to view it as their potential
home. When a potential homebuyer sees your
family photos hanging on the wall, it puts
your own brand on the home and momentarily
shatters their illusions about owning the
house. Therefore, put away family photos,
sports trophies, collectible items, knick-knacks,
and souvenirs. Put them in a box. Rent a storage
area for a few months and put the box in the
storage unit.
Do not just put the
box in the attic, basement, garage or a closet.
Part of preparing a house for sale is to remove
"clutter," and that is the next step in preparing
your house for sale.
Getting the House Ready to Sell
Uncluttering the House
This is the hardest
thing for most people to do because they are
emotionally attached to everything in the
house. After years of living in the same home,
clutter collects in such a way that may not
be evident to the homeowner. However, it does
affect the way buyers see the home, even if
you do not realize it. Clutter collects on
shelves, counter tops, drawers, closets, garages,
attics, and basements.
Take a step back and
pretend you are a buyer. Let a friend help
point out areas of clutter, as long as you
can accept their views without getting defensive.
Let your agent help you, too.
Kitchen Clutter
The kitchen is a good
place to start removing clutter, because it
is an easy place to start. First, get everything
off the counters. Everything. Even the toaster.
Put the toaster in a cabinet and take it out
when you use it. Find a place where you can
store everything in cabinets and drawers.
Of course, you may notice that you do not
have cabinet space to put everything. Clean
them out. The dishes, pots and pans that rarely
get used? Put them in a box and put that box
in storage, too.
You see, homebuyers
will open all your cabinets and drawers, especially
in the kitchen. They want to be sure there
is enough room for their "stuff." If your
kitchen cabinets, pantries, and drawers look
jammed full, it sends a negative message to
the buyer and does not promote an image of
plentiful storage space. The best way to do
that is to have as much "empty space" as possible.
For that reason, if
you have a "junk drawer," get rid of the junk.
If you have a rarely used crock pot, put it
in storage. Do this with every cabinet and
drawer. Create open space.
If you have a large
amount of foodstuffs crammed into the shelves
or pantry, begin using them - especially canned
goods. Canned goods are heavy and you don't
want to be lugging them to a new house, anyway
- or paying a mover to do so. Let what you
have on the shelves determine your menus and
use up as much as you can.
Beneath the sink is
very critical, too. Make sure the area beneath
the sink is as empty as possible, removing
all extra cleaning supplies. You should scrub
the area down as well, and determine if there
are any tell-tale signs of water leaks that
may cause a homebuyer to hesitate in buying
your home.
Closet Clutter
Closets are great for
accumulating clutter, though you may not think
of it as clutter. We are talking about extra
clothes and shoes - things you rarely wear
but cannot bear to be without. Do without
these items for a couple of months by putting
them in a box, because these items can make
your closets look "crammed full." Sometimes
there are shoeboxes full of "stuff" or other
accumulated personal items, too.
Furniture Clutter
Many people have too
much furniture in certain rooms - not too
much for your own personal living needs -
but too much to give the illusion of space
that a homebuyer would like to see. You may
want to tour some builders' models to see
how they place furniture in the model homes.
Observe how they place furniture in the models
so you get some ideas on what to remove and
what to leave in your house.
Storage Area Clutter
Basements, garages,
attics, and sheds accumulate not only clutter,
but junk. These areas should be as empty as
possible so that buyers can imagine what they
would do with the space. Remove anything that
is not essential and take it to the storage
area.
Or have a garage sale.
The Rest of the Home's Interior
Plumbing and Fixtures
All your sink fixtures
should look shiny and new. If this cannot
be accomplished by cleaning, buy new ones
where needed. If you don't buy something fancy,
this can be accomplished inexpensively and
they are fairly easy to install. Make sure
all the hot and cold water knobs are easy
to turn and that the faucets do not leak.
If they do, replace the washers. It is not
difficult at all.
Check to make sure
you have good water pressure and that there
are no stains on any of the porcelain. If
you have a difficult stain to remove, one
trick is to hire a cleaning crew to go through
and clean your home on a one-time basis. They
seem to be wonderful at making stains go away.
Ceilings, Walls and
Painting
Check all the ceilings
for water stains. Sometimes old leaks leave
stains, even after you have repaired the leak.
Of course, if you do have a leak, you will
have to get it repaired, whether it is a plumbing
problem or the roof leaks.
You should do the same
for walls, looking for not only stains, but
also areas where dirt has accumulated and
you just may not have noticed. Plus, you may
have an outdated color scheme.
Painting can be your
best investment when selling your home. It
is not a very expensive operation and often
you can do it yourself. Do not choose colors
based on your own preferences, but based on
what would appeal to the widest possible number
of buyers. You should almost always choose
an off-white color because white helps your
rooms appear bright and spacious.
Carpet and Flooring
Unless your carpet
appears old and worn, or it is definitely
an outdated style or color, you probably should
do nothing more than hire a good carpet cleaner.
If you do choose to replace it, do so with
something inexpensive in a fairly neutral
color.
Repair or replace broken
floor tiles, but do not spend a lot of money
on anything. Remember, you are not fixing
up the place for yourself. You want to move.
Your goal is simply to have as few negative
impressions upon those who may want to purchase
your property.
Windows and Doors
Check all of your windows
to make sure they open and close easily. If
not, a spray of WD40 often helps. Make sure
there are no cracked or broken windowpanes.
If there are, replace them before you begin
showing your home.
Do the same things
with the doors - make sure they open and close
properly, without creaking. If they do, a
shot of WD40 on the hinges usually makes the
creak go away. Be sure the doorknobs turn
easily, and that they are cleaned and polished
to look sharp. As buyers go from room to room,
someone opens each door and you want to do
everything necessary to create a positive
impression.
Odor Control
For those who smoke,
you might want to minimize smoking indoors
while trying to sell your home. You could
also purchase an ozone spray that helps to
remove odors without creating a masking odor.
Pets of all kinds create
odors that you may have become used to, but
are immediately noticeable to those with more
finely tuned olfactory senses. For those with
cats, be sure to empty kitty litter boxes
daily. There are also products that you can
sprinkle in a layer below the kitty litter
that helps to control odor. For those with
dogs, keep the dog outdoors as much as possible.
You might also try sprinkling carpet freshener
on the carpet on a periodic basis.
Costs of Repairs
Do not do anything
expensive, such as remodeling. If possible,
use savings to pay for any repairs and improvements
- do not go charging up credit cards or obtaining
new loans. Remember that part of selling a
house is also preparing to buy your next home.
You do not want to do anything that will affect
your credit scores or hurt your ability to
qualify for your next mortgage.
The Exterior of the
House
Most real estate advice
tells you to work on the outside of the house
first, but unless there is a major project
involved, we believe it is best to do it last.
There are two main reasons for this. First,
the first steps in preparing the interior
of the house are easier. They also help develop
the proper mind set required for selling -
beginning to think of your "home" as a marketable
commodity. Second, the exterior is the most
important. A homebuyer's first impression
is based on his or her view of the house from
the real estate agent's car.
So take a walk across
the street and take a good look at your house.
Look at nearby houses, too, and see how yours
compares.
Landscaping
Is your landscaping
at least average for the neighborhood? If
it is not, buy a few bushes and plant them.
Do not put in trees. Mature trees are expensive,
and you will not get back your investment.
Also, immature trees do not really add much
to the appearance value of the home.
If you have an area
for flowers, buy mature colorful flowers and
plant them. They add a splash of vibrancy
and color, creating a favorable first impression.
Do not buy bulbs or seeds and plant them.
They will not mature fast enough to create
the desired effect and you certainly don't
want a patch of brown earth for homebuyers
to view.
Your lawn should be
evenly cut, freshly edged, well watered, and
free of brown spots. If there are problems
with your lawn, you should probably take care
of them before working on the inside of your
home. This is because certain areas may need
to be re-sod, and you want to give it a chance
to grow so that re-sod areas are not immediately
apparent. Plus, you might want to give fertilizer
enough time to be effective.
Always rake up loose
leaves and grass cuttings.
House Exterior
The big decision is
whether to paint or not to paint. When you
look at your house from across the street,
does it look tired and faded? If so, a paint
job may be in order. It is often a very good
investment and really spruces up the appearance
of a house, adding dollars to offers from
potential homebuyers.
When choosing a color,
it should not be something garish and unusual,
but a color that fits well in your neighborhood.
Of course, the color also depends on the style
of your house, too. For some reason, different
shades of yellow seem to illicit the best
response in homebuyers, whether it is in the
trim or the basic color of the house.
As for the roof, if
you know your house has an old leaky roof,
replace it. If you do not replace a leaky
roof, you are going to have to disclose it
and the buyer will want a new roof, anyway.
Otherwise, wait and see what the home inspector
says. Why spend money unnecessarily?
The Back Yard
The back yard should
be tidy. If you have a pool or spa, keep it
freshly maintained and constantly cleaned.
For those that have dogs, be sure to constantly
keep the area clear of "debris." If you have
swing sets or anything elaborate for your
kids, it probably makes more sense to remove
them than to leave them in place. They take
up room, and you want your back yard to appear
as spacious as possible, especially in newer
homes where the yards are not as large.
The Front Door &
Entryway
The front door should
be especially sharp, since it is the entryway
into the house. Polish the door fixture so
it gleams. If the door needs refinishing or
repainting, make sure to get that done.
If you have a cute
little plaque or shingle with your family
name on it, remove it. Even if it is just
on the mailbox. You can always put it up again
once you move. Get a new plush door mat, too.
This is something else you can take with you
once you move.
Make sure the lock
works easily and the key fits properly. When
a homebuyer comes to visit your home, the
agent uses the key from the lock box to unlock
the door. If there is trouble working the
lock while everyone else stands around twiddling
their thumbs, this sends a negative first
impression to prospective homebuyers.
Showing the House
Your house should always be available for
show, even though it may occasionally be inconvenient
for you. Let your listing Realtor put a lock
box in a convenient place, to make it easy
for other Realtors to show your home to homebuyers.
Otherwise, Realtors will have to schedule
appointments, which is an inconvenience. Most
will just skip your home to show the house
of someone else who is more cooperative.
Most Realtors will
call and give you at least a couple of hours
notice before showing your property. If you
refuse to let them show it at that time, they
will just skip your house. Even if they come
back another time, it will probably be with
different buyers and you may have just lost
a chance to sell your home.
Try Not to be Home
Homebuyers will feel
like intruders if you are home when they visit,
and they might not be as receptive toward
viewing your home. Visit the local coffee
house, yogurt shop, or take the kids to the
local park. If you absolutely cannot leave,
try to remain in an out of they way area of
the house and do not move from room to room.
Do not volunteer any information, but answer
any questions the Realtor may ask.
Lighting
When you know someone
is coming by to tour your home, turn on all
the indoor and outdoor lights - even during
the day. At night, a lit house gives a "homey"
impression when viewed from the street. During
the daytime, turning on the lights prevents
harsh shadows from sunlight and it brightens
up any dim areas. Your house looks more homey
and cheerful with the lights on.
Fragrances
Do not use scented
sprays to prepare for visitors. It is too
obvious and many people find the smells of
those sprays offensive, not to mention that
some may be allergic. If you want to have
a pleasant aroma in your house, have a potpourri
pot or something natural. Or turn on a stove
burner for a moment and put a drop of vanilla
extract on it. It will smell like you have
been cooking.
Pet Control
If you have pets, make
sure your listing agent puts a notice with
your listing in the multiple listing service.
The last thing you want is to have your pet
running out the front door and getting lost.
If you know someone is coming, it would be
best to try to take the pets with your while
the homebuyers tour your home. If you cannot
do that, It is best to keep dogs in a penned
area in the back yard. Try to keep indoor
cats in a specific room when you expect visitors,
and put a sign on the door. Most of the time,
an indoor cat will hide when buyers come to
view your property, but they may panic and
try to escape.
The Kitchen Trash
Especially if your
kitchen trash can does not have a lid, make
sure you empty it every time someone comes
to look at your home - even if your trash
can is kept under the kitchen sink. Remember
that you want to send a positive image about
every aspect of your home. Kitchen trash does
not send a positive message. You may go through
more plastic bags than usual, but it will
be worth it.
Keep the House Tidy
Not everyone makes
his or her bed every day, but when selling
a home it is recommended that you develop
the habit. Pick up papers, do not leave empty
glasses in the family room, keep everything
freshly dusted and vacuumed. Try your best
to have it look like a model home - a home
with furniture but nobody really lives there.